Get Reddit Notifications in Slack via Make.com

Learn how to set up automatic Slack notifications whenever someone mentions your brand on Reddit. This guide will walk you through connecting Social Verdict to Slack using Make.com (formerly Integromat).

Time required: 10-15 minutes
What you'll need: A Make.com account (free tier works) and a Slack workspace where you can add apps.

Overview

Here's what we'll set up:

  1. Create a Make.com scenario with a webhook trigger
  2. Connect Make.com to your Slack workspace
  3. Add the webhook URL to Social Verdict
  4. Test the connection

Once complete, you'll receive a Slack message like this whenever Reddit activity is detected:

SV
Social Verdict 12:34 PM
New Reddit mention detected!
Subreddit: r/marketing
Sentiment: Positive
Post: "Has anyone tried Acme Corp's new product?"
View on Reddit

Step 1: Create a Make.com Account

If you don't already have a Make.com account:

  1. Go to make.com/register
  2. Sign up for a free account
  3. Verify your email address

Good news: Make.com's free plan includes 1,000 operations per month, which is plenty for most brand monitoring needs.

Step 2: Create a New Scenario

  1. In Make.com, click "Create a new scenario" in the top right
  2. You'll see an empty canvas with a big "+" button - click it
  3. Search for "Webhooks" and select it
  4. Choose "Custom webhook"
  5. Click "Add" to create a new webhook
  6. Give it a name like "Social Verdict Reddit Alerts"
  7. Click "Save"

You'll now see a webhook URL that looks like this:

https://hook.us1.make.com/abc123xyz789...

Copy this URL - you'll need it in Step 5.

Step 3: Add the Slack Module

  1. Click the "+" button to the right of the Webhooks module
  2. Search for "Slack" and select it
  3. Choose "Create a Message"
  4. Click "Add" to connect your Slack account
  5. Follow the prompts to authorize Make.com to post to your Slack workspace
  6. Select the channel where you want notifications (e.g., #reddit-alerts)

Step 4: Configure the Slack Message

In the Slack module's "Text" field, paste this template:

*New Reddit detected!* *Subreddit:* r/ *Sentiment:* () *Keyword:* <|View on Reddit>

This will create a nicely formatted Slack message with:

  • The subreddit name
  • Sentiment analysis (positive, negative, neutral)
  • The keyword that triggered the alert
  • The post title
  • A link to the Reddit post

Tip: The syntax pulls data from the webhook. After you send a test event in Step 6, you can click these fields and select from a dropdown of available data.

Step 5: Add the Webhook URL to Social Verdict

  1. Log in to Social Verdict
  2. Go to Settings (gear icon in the sidebar)
  3. Scroll down to "Make.com Integration"
  4. Check the box for "Enable Make.com webhook integration"
  5. Paste your webhook URL from Step 2
  6. Click "Save Settings"

Step 6: Test the Connection

  1. In Social Verdict Settings, click "Send Test Event"
  2. Go back to Make.com - you should see data appear in the webhook module
  3. Click "Run once" in Make.com to test the full flow
  4. Check your Slack channel - you should see a test notification!

Success! If you see the test message in Slack, everything is working. Click the toggle at the bottom of Make.com to turn "Scheduling ON" so it runs automatically.

Step 7: Activate Your Scenario

Don't forget to activate your scenario so it runs automatically:

  1. Click the toggle switch at the bottom left of the Make.com canvas
  2. It should turn blue and say "ON"
  3. Your scenario will now run automatically whenever Social Verdict sends a webhook

Advanced: Customize Your Notifications

Filter by Sentiment

Only get notified about negative mentions? Add a filter between the webhook and Slack:

  1. Click the line connecting the two modules
  2. Set up a filter: sentiment equals negative or very_negative

Different Channels for Posts vs Comments

Use Make.com's Router module to send posts to one channel and comments to another based on the type field (reddit_post or reddit_comment).

Available Webhook Data

Here's all the data Social Verdict sends that you can use in your Slack messages:

Field Description Example
type reddit_post or reddit_comment reddit_post
post.title Post title "Has anyone used..."
post.subreddit Subreddit name marketing
post.url Direct link to Reddit https://reddit.com/...
post.sentiment Sentiment label positive, negative, neutral
post.sentiment_score Sentiment score (0-1) 0.85
post.emotion Detected emotion happy, frustrated, curious
post.score Reddit upvotes 42
post.num_comments Comment count 15
keyword.word Keyword that matched Acme Corp
brand.name Your brand name Acme Corp
comment.body Comment text (for comments) "I've been using..."

Troubleshooting

Not receiving notifications?

  • Make sure the Make.com scenario is turned ON (toggle at bottom)
  • Check that the webhook is enabled in Social Verdict Settings
  • Verify your Slack channel permissions allow the Make.com app to post
  • Use the "Send Test Event" button to verify the connection

Webhook URL changed?

If you recreate your Make.com scenario, you'll get a new webhook URL. Make sure to update it in Social Verdict Settings.

Need help?

Contact us at [email protected] and we'll help you get set up.

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