Understanding Your Dashboard

Your Social Verdict dashboard provides insights into how your brand is perceived on Reddit. This guide explains what each metric means and how to interpret the data.

The Sentiment Score

The sentiment score is the core metric in Social Verdict. It measures how positive or negative a mention is.

-1.0 to -0.6

Very Negative

-0.6 to -0.2

Negative

-0.2 to 0.2

Neutral

0.2 to 0.6

Positive

0.6 to 1.0

Very Positive

How Sentiment is Calculated

Our AI analyzes the text of each post or comment to determine its emotional tone. It considers:

Word choice and language patterns
Context around your brand mention
Overall tone of the message

Example: "I've been using Acme for 2 years and it's been great" scores around +0.7 (Very Positive), while "Acme support never responds" might score -0.5 (Negative).

The Relevance Score

Not every mention is equally relevant to your brand. The relevance score (0 to 1) indicates how directly a post or comment relates to your brand.

0.0 - 0.3

Low Relevance

Likely incidental mention

0.3 - 0.7

Medium Relevance

Brand is discussed

0.7 - 1.0

High Relevance

Brand is the main topic

Low relevance posts are filtered out by default but can be viewed by adjusting your filters. This prevents noise from posts that merely mention your keyword in passing.

Dashboard Charts

Mention Volume Over Time

This chart shows how many times your brand was mentioned each day/week/month. Use it to:

Spot spikes in activity (product launch, news coverage, viral post)
Track overall brand awareness trends
Correlate with marketing campaigns

Sentiment Ratio

This chart shows the balance between positive and negative mentions over time. A healthy brand typically has:

More green than red - More positive than negative mentions
Consistent patterns - No sudden shifts toward negative

Warning sign: If you see a sudden spike in negative sentiment, investigate immediately. Check the Posts page for recent negative mentions to understand what's happening.

Top Subreddits

Shows which Reddit communities talk about your brand most. This helps you:

Understand your audience (which communities they're part of)
Find new communities to engage with
Prioritize where to focus your attention

Posts & Comments Pages

Filtering

Use filters to find specific mentions:

Sentiment range - Filter by score (e.g., only show negative mentions)
Keyword - If you have multiple keywords, filter by which one matched
Time period - Focus on recent activity or look at historical data
Search - Find mentions containing specific text

Sorting

Sort results by:

Date - Newest or oldest first
Sentiment - Most positive or most negative first
Score - Highest upvoted posts first
Comments - Most discussed posts first

Key Insights to Look For

Recurring Complaints

Filter for negative sentiment and look for patterns. Are customers complaining about the same issue repeatedly?

Feature Requests

Search for phrases like "wish", "should", "would be nice" to find what customers want.